Are you serving your children dessert for breakfast? If you’re pouring them bowlfuls of Kellogg's Honey Smacks to start their day, then you might as well be handing them a Twinkie, says a new report by the Environmental Working Group.
EWG tested the content of 84 popular breakfast cereals. Among the top contenders in sugar amounts: "Kellogg's Honey Smacks, at nearly 56 percent sugar by weight, leads the list of the 10 worst children's cereals,” says EWG on its website.
In fact, just one cup of Kellogg's Honey Smacks has more sugar than one Hostess Twinkie. And just one cup of any of the other offending cereals on the list has more sugar than three Chips Ahoy! cookies, says the EWG.
The study also says that only one quarter of cereals meets voluntary proposed guidelines of Interagency Working Group on Food Marketed to Children. The federal group recommends “no more than 26 percent added sugar by weight."
Dr. Andrew Weil, a health expert and advocate, also weighs in on the EWG website: “The fact that a children's breakfast cereal is 56 percent sugar by weight - and many others are not far behind - should cause national outrage."
Below is the list of the top ten sugar offenders:
1) Kellogg's Honey Smacks -- 55.6 percent
2) Post Golden Crisp -- 51.9 percent
3) Kellogg's Froot Loops Marshmallow -- 48.3 percent
4) Quaker Oats Cap'n Crunch's OOPS! All Berries -- 46.9 percent
5) Quaker Oats Cap'n Crunch Original -- 44.4 percent
6) Quaker Oats Oh!s -- 44.4 percent
7) Kellogg's Smorz -- 43.3 percent
8) Kellogg's Apple Jacks -- 42.9 percent
9) Quaker Oats Cap'n Crunch's Crunch Berries -- 42.3 percent
10) Kellogg's Froot Loops Original -- 41.4 percent