CHAPPAQUA, N.Y. - Despite temperatures nearing 100 degrees, shoppers were still hunting for deals at Chappaquas 16th Annual Sidewalk Sale. Nearly 20 Chappaqua shops and businesses had tents outside in the brutal heat for customers to peruse the deeply discounted merchandise
When it started, it took a little time for people to accept having stuff outside in Chappaqua, said Barry Mishkin, co-owner of Family Britches. It helps shops to meet the community, get to know them and make a good impression of this town and their store.
Many shops used the opportunity to meet their neighbors from Chappaqua and potential customers from out of town. The event is a chance to display their merchandise and special events or items they have to offer.
Its incalculable how beneficial that is, Mishkin said. Having people communicate, both good and bad about your business is helpful. This is also a great event because on Saturday there are rides so its fun for the kids and people who come from surrounding towns as well.
Marmalade, a housewares shop on lower King Street did just that, showing its items as well as advertising ballet lessons, available at its studio right above the store. Chappaqua Rocks and Music in Chappaqua took the sidewalk sale as a way to entice customers with discounted music lessons.
With a heat index of 106 Thursday and increased heat on the way Friday, the sidewalk sale will be battling the heat the rest of the weekend.
For a good sale, people will come out despite the heat, said shopper Susan Kurnit. Its never too hot to shop for jewelry.
Stores opened their doors to customers, urging them to come into their air-conditioned stores to cool off after browsing the sales outdoors.
Weve been busy as anything, said Phyllis Jacobson, owner of Petticoat Lane. Im surprised. I didnt think anyone would come because of the heat, but its been busy.
The sidewalk sale continues Friday and Saturday from 10 a.m. to 6 p.m., with some stores staying open as late as 8 p.m. to give time for the after-work traffic and cooler temperatures for customers.
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