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Chappaqua's New Community Deli, Villarina's

When Juan Rosas took ownership of Villarina’s Deli on 27 South Greeley Avenue in Chappaqua this February, he wanted to turn a store into more of a community meeting place.

“That was more of a store than a deli,” Rosas said. “We try to make it more of a family place, more a deli type of thing for the community.”

Becoming the owner of Villarina’s Deli changed Rosas’ outlook on the business and his responsibilities.

“I look at things a lot different now,” Rosas said. “I never knew how much went into it with ordering food and other stuff.”

Roses started in this regional franchise nine years ago, with 17 locations in New York and Connecticut, at a now-defunct store on South Moger Avenue in Mount Kisco.

He has made some improvements to the deli since he has taken over, like giving his sandwiches and wraps unique names, such as Louisiana Lightning, The Flying Megan and The Mermaid.

He has also added a variety of salads and sandwiches to his Chappaqua deli. He sells frozen and boxed Italian pastas, pastries and bakery goods. Rosas also does full service catering by request.

“When school is going on, a lot of high school kids come by and younger kids come in with their parents,” Rosas said. “We also get a lot of local workers who come in our lunch breaks. It’s steady but it’s slowed down now in the summer.”

For Rosas, business is steady, which is a blessing in the uncertain economy. That’s a success when you consider Villarina’s Deli is one of five delis and cafés in downtown Chappaqua.

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